NASHVILLE TOURISM BREAKS RECORDS IN 2024 WITH 9.9 MILLION HOTEL ROOM NIGHTS SOLD; UPWARD TRAJECTORY EXPECTED FOR 2025.

 

 

THE BEST EXTENDED-STAY HOTELS NOW FEEL LIKE HOME-BUT FANCIER

“Bleisure” spending is expected to more than double from 2021 to 2027.

While overall tourism figures in Nashville have reached record numbers, ultimately, the greatest area of growth is in the surging "bleisure” category. With business-and-leisure travel on the rise, the city is experiencing unprecedented demand for extended "bleisure” stays – demand that’s only expected to increase over time, with Nashville being one of the country’s leading markets.

 

The Opportunity

The Nashville market has experienced unprecedented growth over the past decade, and the trend continues. With ever-increasing demand for new condominiums and branded residential properties, historic tourism figures, and soaring business investment and development, Nashville presents an unparalleled opportunity for savvy investors.

Many corporate giants have made the Nashville area home, including Oracle, Amazon, Nissan, Bridgestone, HCA, Dollar General, Alliance Bernstein, IHeart Media, and Mitsubishi. Learn more. The city has a robust talent pool, thanks in large part to the number of universities located here in the “Athens of the South.” VOCE is located in thriving Midtown Nashville, just blocks from Vanderbilt University, major hospital systems, historic Music Row, and Downtown Nashville.

About the Hotel Program:

  • VOCE is Nashville’s only community allowing owners to invest, live, and benefit from a hotel shared revenue program.
  • Schedule use as often or as little as you like.
  • Reservations and guest services will be seamlessly managed by VOCE.
  • A thoughtfully curated design package translates to stunning furnished residences.
  • There is no investor limit and no STR permit is required.

 

 

IT’S A HOT CITY, GROWING BY LEAPS AND BOUNDS. IT’S AN AFFORDABLE MARKET WITH AN ATTRACTIVE BUSINESS CLIMATE. IT’S BECOMING A ‘DESTINATION’ SPORTS CITY, MUCH LIKE LAS VEGAS.

 

Over the past few years, the city’s sports business reputation has grown, as it welcomed NASCAR back after a decade’s absence; saw its minor league soccer team move up to MLS and into the country’s largest soccer-specific stadium; and was only the fourth (and smallest) market since 1957 to host the NFL Draft. With a population of around 2 million, Nashville teams generated a five-year attendance total of 13.2 million, one of the highest ratios in our study. Attendance should continue to grow… Notable events include the 2022 Toyota U.S. Figure Skating Championships and a considerable SEC presence: the men’s basketball tournament (15 times, 2013-2030) and the 2026 women’s basketball tournament (eighth time).

 

Tourists are drawn to Nashville year-round–with more than 16.8 million visitors in 2023, a 4% increase over 2022’s 16.2 million visitors–as there’s always an array of top-tier events and attractions to be enjoyed. Nashville is home to major league football, hockey, and soccer franchises, world-famous musicians and venues, renowned museums and galleries, top chefs and culinary treasures, nearly 57,000 hotel rooms, and events for every interest. According to new data released by the Nashville Convention & Visitors Corporation (NCVC), forecasts show 17.1 million visitors in 2024 and 17.5 million the following year in 2025. Future years indicate steady growth to 18.1 million in 2027, the year the new Nissan Stadium opens.

 

The city will host the Formula 1 Red Bull Show Run and the Big Machine Music City Grand Prix in 2023. Popular annual events like CMA Fest and Fourth of July celebration (with one of the largest fireworks shows in the country) bring tens of thousands of visitors to Nashville. Explore here.

Accolades

#1 Best Leisure Destination in the US

Global Traveler | May 2024

#1 for Meetings Volume Growth (up to 38% YOY)

Knowland | May 2024

#3 on The South’s Best Cities

Southern Living | May 2024

#1 for The Best Music Cities in the U.S.

Clever | February 2025

#6 Top Destinations in the US

Tripadvisor's Traveler's Choice Awards | January 2025

#2 Best Large Airport

USA Today | October 2024

#13 Best Cities in the US

Travel Leisure | July 2024

Top 10 Friendliest Cities in the U.S.

Condé Nast Traveler | February 2023

#7 Best Food Destinations in the US

Tripadvisor's Traveler's Choice Awards | January 2025

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