NASHVILLE TOURISM BREAKS RECORDS IN 2022 WITH 9.5 MILLION HOTEL ROOM NIGHTS SOLD; UPWARD TRAJECTORY EXPECTED FOR 2023.

THE BEST EXTENDED-STAY HOTELS NOW FEEL LIKE HOME-BUT FANCIER

“Bleisure” spending is expected to more than double from 2021 to 2027.

While overall tourism figures in Nashville have reached record numbers, ultimately, the greatest area of growth is in the surging "bleisure” category. With business-and-leisure travel on the rise, the city is experiencing unprecedented demand for extended "bleisure” stays – demand that’s only expected to increase over time, with Nashville being one of the country’s leading markets.

IT’S A HOT CITY, GROWING BY LEAPS AND BOUNDS. IT’S AN AFFORDABLE MARKET WITH AN ATTRACTIVE BUSINESS CLIMATE. IT’S BECOMING A ‘DESTINATION’ SPORTS CITY, MUCH LIKE LAS VEGAS.

Over the past few years, the city’s sports business reputation has grown, as it welcomed NASCAR back after a decade’s absence; saw its minor league soccer team move up to MLS and into the country’s largest soccer-specific stadium; and was only the fourth (and smallest) market since 1957 to host the NFL Draft. With a population of around 2 million, Nashville teams generated a five-year attendance total of 13.2 million, one of the highest ratios in our study. Attendance should continue to grow… Notable events include the 2022 Toyota U.S. Figure Skating Championships and a considerable SEC presence: the men’s basketball tournament (15 times, 2013-2030) and the 2026 women’s basketball tournament (eighth time).

Tourists are drawn to Nashville year-round–with more than 14 million visitors last year–as there’s always an array of top-tier events and attractions to be enjoyed. Nashville is home to major league football, hockey, and soccer franchises, world-famous musicians and venues, renowned museums and galleries, top chefs and culinary treasures, nearly 57,000 hotel rooms, and events for every interest.

The city will host the Formula 1 Red Bull Show Run and the Big Machine Music City Grand Prix in 2023. Popular annual events like CMA Fest and Fourth of July celebration (with one of the largest fireworks shows in the country) bring tens of thousands of visitors to Nashville. Explore here.